The Real Estate

2012

Tools: Maya, AfterEffects

Format:
Single-channel Video
Front Projection

The Real Estate was an animation manufactured to be commentary of artificial consumer realities. The pursuit of the American dream is reinterpreted as a superficial consumer act, spurred on through marketing and economic forces. This work uses marketing data that was extracted from a web-based real-estate ad for a cheap house for sale in Detroit, MI.

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