“a shift from designing for how the world is … to designing for how the world could be”

—Dunne and Raby, “Speculative Everything”

For this project, you will create a speculative design fiction that will take the form of a poster. You will design, model, texture, and render a set of three related images and critically reflect on your work in a 150 word work statement. In addition to the images and work statement, you will places these images on a 24” by 36” poster (PDF, printing optional) with descriptive text where necessary. The goal of this project is to communicate and explain your ideas in the format of an art poster.

You will develop your concept around some environment, structure, object, or experience that you find interesting or problematic, and re-imagine it as a fictional version set in the future. You will imagine it’s purpose and how it differs from examples of current day. This fiction can be naturally occurring, manufactured, synthetic, biological, or a mix. Experiment with unexpected colors, materials, proportions, scales, and textures.

A successful project will demonstrate understanding and mastery of 3D tools and processes, the application of formal design principles, competent rendering technique, good compositionpractices, and will require the you lead to discussion about the kind of reality needed to make these objects possible and the importance of pursuing or not pursuing such realities.

Production Methods

You will go through a variety of different project phases including:

1. Identify an object or issue that interests you;
2. Develop concpet through brainstorming, sketching, and research;
3. Produce models, texture maps, and surface shaders;
4. Create lighting and cameras;
5. Configure render settings and experiement for high quality results;
6. Get feedback and improve your work;
7. Create a poster layout, color grade images, and place copy (text);
8. Write work statement.

Examples:

• Pinterest: Speculative Aesthetics
• Vimeo Channel
• Speculative Product Design on Pinterest
• Material Ecology
• MAK Design Salon 4: Meinong’s Taxonomy of Objects, Dunne and Raby
• The Institute for New Feeling

Constraints

• Use 3D tools to produce images
• Three separately rendered images
• All assets used in the production of the work must be created by you, be appropriately licensed for use, or be appropriated in a transformative way that significantly alters the nature of the original asset.
• Images be combined on a 24”wide x 36”tall poster format.

Deliverables

All deliverables will be uploaded to the linked dropboxes.

1. Concept drawings and idea maps (2:30pm on September 20, 2018)
   • Upload a ZIP file of a folder called concepts
   • Please have between 3-5 ideas in mind to discuss
   • Add scans or photographs and name/number according to this convention concept-[#].jpg (I.E. - concept-1.jpg) to the concepts folder
   • ‘well-photographed’ and cropped/straightened photos of your concept drawings and text - If you prefer to write a description, you can use .doc or .txt format
2. In-process polygonal wireframes screenshots (2:30pm on September 27, 2018)
   • Upload a ZIP file of a folder called wireframes
   • Add screenshots of your polygonal wireframes according to this convention wireframe-[#].jpg (I.E. - wireframe-1.jpg) to the wireframes folder
   • Attempt to meet the CheckMate 3D Modeling Pro Standard
3. Three Rendered Images (2:30pm on October 4, 2018)
   • Upload a ZIP file of a folder called renders
   • Add renders according to this convention render-[#].jpg (I.E. - render-1.jpg) to the renders folder
   • Minimum size per image: 3600px wide by 1800px tall
4. Poster PDF (2:30pm on October 4, 2018)
   • Upload a ZIP file of a folder called poster
   • Name poster poster.pdf
   • Poster size: 24” x 36”
   • Format: PDF
   • Export with High Quality Print preset in InDesign or Illustrator.
5. Written draft statement (2:30pm on October 9, 2018)
   • Upload a ZIP file of a folder called statement
   • Write and add a statement (min 150 words) named statement-draft.doc to the statement folder
6. Final submission showing iterative improvement based on feedback (2:30pm on October 16, 2018)
   • Upload a ZIP file of a folder called final-poster
   • Add renders according to this convention render-[#].jpg (I.E. - render-1.jpg) to the final-poster folder
   • Minimum Image Size: 1080 HD preset
7. Revised work statement (2:30pm on October 16, 2018)
   • Upload a ZIP file of a folder called statement-final.doc
8. OPTIONAL: Post critique work updates(2:30pm on October 23, 2018)
   • Upload any work revisions to this folder. Be sure to ZIP and name files.